Box Office Conditioning

Box Office Conditioning is a fitness company focusing on boxing as a way of getting office workers healthy and out of the office. The monogram takes the idea of a boxing ring, the ref in the middle and the B/C in the corners. 

Using old boxing posters as inspiration for image and type. I then decided to propose writing copy lines which used typical language heard in and around the office and then applying it to common phrases heard in the boxing community.