Vax Cam

While working at Ketchum, I got a fantastic opportunity to lead the design on this project with the support of a brilliant team.

In 2021, COVID vaccine rollouts were the light at the end of a dark tunnel. But fake news and scare-mongering meant that the under 35’s were quickly becoming the most hesitant group to get the COVID vaccine.

So, we wanted to remind Londoners just why the jab was so important…. NOT through FEAR, but through the things they LOVE about their city.

Inspired by US sports kiss cams, we filmed young people across London getting and celebrating their Covid-19 vaccine. The footage was then set on by designers who brought our love of London to life with stickers and emojis.

And we beamed our ‘VaxCam’ across the capital through screens, print, buses and at chicken shops.